THE BABY SHOW LONDON 2026

Join the forefront of the parenting industry at The Baby Show 2026, the UK's premier event for new and expectant parents. Annually attracting over 80,000 attendees across its nationwide shows, this landmark event sets the stage in ExCeL London.

Beyond the vast product selection, The Baby Show is a hub of knowledge and support, offering expert advice from midwives, healthcare professionals, and child welfare organizations. Through a curated program of conferences and workshops, visitors gain valuable insights into parenting, health, and lifestyle trends, enriching their experience and preparation for parenthood.

Why Exhibit at The Baby Show 2026?

• Unmatched Exposure: Tap into an engaged audience of over 80,000 visitors, including parents, influencers, and industry professionals, maximizing your brand's reach and generating valuable leads.

• Impressive Sales Potential: With 94% of visitors making a purchase and an average spend of £1,631 at and post-show, exhibitors are positioned to significantly boost their sales and ROI.
• Innovative Launchpad: Ideal for unveiling new products, the show allows you to demonstrate the latest innovations to an audience eager for solutions that support their new life stage.
• Brand Building: Establish trust and loyalty among a target demographic of expectant and new parents, crucial for brands in the nursery, toiletry, and gear sectors.
• Market Insights: Gain a firsthand understanding of evolving market trends and consumer preferences by engaging with your audience and participating in educational sessions.
• Talent Connection: Meet with professional caregivers, nannies, and nursery staff in attendance, expanding your network and discovering potential recruits.

For businesses, The Baby Show represents a strategic opportunity to engage directly with a dedicated and motivated audience. Exhibiting at this event not only increases brand visibility but also offers the chance to connect with consumers, gather feedback, and drive sales. Chronicle Exhibits OÜ., a leader among Exhibition Stand Construction London, is ready to partner with you to create an impactful presence at the show. Contact us to explore bespoke exhibit solutions that will capture the attention of thousands of potential customers.